Continuous Impact

After you set it up, Yottaa optimizes 99 percent of your site traffic. To provide you with a comparison, Yottaa leaves a random 1 percent of customer page views unoptimized, and continuously tests their performance against the optimized 99 percent of your traffic. This is called Continuous Impact testing of your site.

This strategy has no significant effect on the shopper experience, but enables you to see on an ongoing basis how much better your site performs with Yottaa versus without.

See the topics listed below for details on the Yottaa dashboards that display comparative performance data derived from Continuous Impact testing.